About Us

In 2019, Think Products was acquired by RiteBite Group – one of Australia’s fastest growing snacking companies. The RiteBite Group seized the opportunity to create a broader snacking business with the purchase of 8 fast growth brands in healthy snacking, which make up the new Think Products portfolio – most can be found in the health foods aisle at supermarkets, including Coles and Woolworths:

  • Well Naturally
  • The Bar Counter
  • thinkfood munch
  • Planet Food
  • smooze
  • CrispyFruits
  • Power Super Foods
  • Systemax


Whether it’s a slow dry-roasted nut & seed snack, a rich and indulgent sugar-free chocolate treat or a no-added-sugar high protein bar – we have a healthy snack for every occasion.

News

RiteBite Group takes its first bite of australia’s booming health snack market

Newly formed Australian snacking company RiteBite Group is pleased to announce the addition of eight leading health brands to its growing portfolio.

Our Brands

News

RiteBite Group takes its first bite of australia’s booming health snack market

Newly formed Australian snacking company RiteBite Group is pleased to announce the addition of eight leading health brands to its growing portfolio.